![]() īy 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004, reaching $48 million" Atlanta Journal-Constitution and had sold over a billion cans. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles-from athletes to rock stars," Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing itself as "twice the size of Red Bull for the same price". beverage market at the time, energy drinks. Rockstar launched into what was the fastest-growing segment of the U.S. History įounded in 2001 by Russ Weiner, the son of right-wing radio show host Michael Savage. In March 2020, PepsiCo announced it had agreed to acquire Rockstar for $3.85 billion. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. These recalls were triggered by the CFIA's inspection activities and were not associated with reports of reactions to the recalled products.Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001, which, as of 2020, had a 10% market share of the global energy drink market the third-highest after Red Bull and Monster Energy. These products also require cautionary statements to protect vulnerable populations, including children, and to provide information on the safe number of servings per day. In Canada, energy drinks must not contain more than 180 mg of caffeine in a single-serving. There are similar products in Canada that meet Canadian requirements and are not affected by the recall warnings. Consumers may have also purchased the products online. The majority of the recalled products were neither manufactured nor intended for sale in Canada, and have been imported by third parties and sold in stores across Canada. Follow-up activities together with reports and findings of sales of non-compliant caffeinated energy drinks have led to additional recalls. The Canadian Food Inspection Agency (CFIA) makes decisions about recalls based on its own investigation and health risk assessments provided by Health Canada. These recalls are part of an ongoing investigation. Report a food safety or labelling concern.View our detailed explanation of the food safety investigation and recall process.Sign up for recall notifications by email and follow us on social media.Notice to industry about caffeinated energy drinks. ![]() Public advisory: Caffeinated energy drinks.Exercising while consuming caffeine may lead to adverse health effects. Some of the side effects of consuming excess caffeine may include insomnia, irritability, headaches, and nervousness. High levels of caffeine may have adverse health effects for children, pregnant individuals, breastfeeding individuals, and those sensitive to caffeine. These help consumers make informed decisions. If the label is only in one language, or has no English or French on it, it means the product has not been produced for the Canadian market. The maximum allowed in Canada is 180mg in a single-serving. If you buy food products online, follow our tips and do not assume that the products meet Canadian requirementsĬonsumers can spot caffeinated energy drinks and mixes that do not meet Canada's food safety standards by checking:. ![]()
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